Privacy Policy

Privacy Policy

Last updated: October 26, 2026

This Privacy Policy describes how Grayson Threads by Tai Apparel (graysonthreads.com, the "Site", "we", "us" or "our") collects, uses, and discloses your personal information when you visit the Site, make a purchase, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using the Site, you acknowledge that you have read and understand how we collect, use, and disclose your information as described here.

Personal Information We Collect

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. Depending on how you interact with the Site, we may collect the following:

Device information. Your browser version, IP address, time zone, cookie information, the pages and products you view, search terms, and how you interact with the Site. Collected automatically through cookies, log files, web beacons, tags, and pixels.

Order information. Your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. Collected directly from you when you place an order.

Account information. Your username, password, preferences, and settings, if you create an account. Collected directly from you.

Marketing information. Your email address and, if you choose to opt in to text messages, your mobile phone number, along with the date and source of your signup. Collected directly from you when you subscribe.

Customer support information. Whatever you include when you contact us for support. Collected directly from you.

We collect this information directly from you, automatically through the Site, and from the service providers we engage to operate the Site on our behalf.

How We Use Your Personal Information

Providing the Site and fulfilling your orders. We use your personal information to process payments, arrange shipping, send invoices and order confirmations, handle returns and exchanges, manage your account, remember your preferences, and screen orders for potential fraud.

Marketing and promotional communications. We use your email address to send marketing and promotional messages about new drops, offers, and products. If you have opted in to text messages, we use your mobile phone number to send you the same kinds of messages by SMS. Signing up for text messages is never required to make a purchase.

Advertising. We use your personal information to show you advertisements for our products on other websites and platforms, including based on items you have viewed or added to your cart. Your mobile phone number and SMS opt-in data are never used for this purpose.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout, and detect or investigate fraudulent, illegal, or malicious activity.

Customer support. We use your personal information to respond to you and resolve issues with your order.

Legal compliance. We use your personal information to comply with applicable law, respond to valid legal process, and enforce our terms and policies.

If you are a resident of the European Economic Area or the United Kingdom, we process your personal information on the following legal bases: your consent; performance of our contract with you; compliance with our legal obligations; protection of your vital interests; and our legitimate interests, where those do not override your fundamental rights and freedoms.

How We Share Your Personal Information

We share your personal information only in the circumstances described below.

Service providers. We share personal information with the vendors who operate the Site and deliver our services on our behalf, including Shopify for ecommerce hosting and payment processing, and Klaviyo for sending our emails and text messages. These providers may use your information only to perform services for us and may not use it for their own purposes. You can read how Shopify uses personal information at shopify.com/legal/privacy.

Advertising partners. We share information about your use of the Site, your purchases, and your interaction with our ads with advertising partners, in some cases through cookies or similar technologies. Your mobile phone number, SMS opt-in data, and messaging consent are never shared with advertising partners.

Legal requirements. We may share personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request, or to establish, exercise, or defend our legal rights.

Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction.

At your direction. We share personal information with third parties when you ask us to or consent to it, such as when you use a social media widget or login integration.

We do not sell your personal information.

Mobile opt-in data is excluded from all of the above. We do not share, sell, rent, or transfer your mobile phone number, SMS opt-in data, or messaging consent to any third parties or affiliates for any purpose. The only exception is the service provider that transmits our messages on our behalf, which may not use that information for any other purpose.

SMS and Mobile Opt-In Data

Text messaging originator opt-in data and consent will not be shared with any third parties. We do not share, sell, rent, or transfer your mobile phone number, SMS opt-in data, or messaging consent to any third parties or affiliates for any purpose.

This exclusion applies to every disclosure described elsewhere in this Privacy Policy, including disclosures to advertising partners, business and marketing partners, affiliates, and companies within our corporate group.

How to join. You can opt in to receive text messages from Grayson Threads by Tai Apparel by submitting your mobile number through a signup form on our Site or at checkout and agreeing to receive messages. Consent to receive text messages is not a condition of any purchase.

What we send. Marketing and promotional messages about new drops, offers, and products, and messages related to your order.

Message frequency. Message frequency varies.

Costs. Message and data rates may apply. We do not charge for the messages, but your mobile carrier may.

How to stop. Reply STOP to any message to unsubscribe. Reply HELP for help. You may also contact us using the details at the end of this policy.

Carriers. Carriers are not liable for delayed or undelivered messages.

Advertising and Analytics

We use your personal information to show you advertisements we believe may be of interest to you, and to understand how customers use the Site.

We use Google Analytics to measure how the Site is used. You can read how Google uses personal information at policies.google.com/privacy and opt out at tools.google.com/dlpage/gaoptout.

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, in some cases through cookies or similar technologies. Your mobile phone number, SMS opt-in data, and messaging consent are never included in this sharing and are never used for advertising purposes.

For general information on how targeted advertising works, see the Network Advertising Initiative's guide at networkadvertising.org.

You can opt out of targeted advertising through the following:

Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you.

Shopify, our processor, uses limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you. This includes temporarily blocking IP addresses associated with repeated failed transactions, and temporarily blocking credit cards associated with those IP addresses. These blocks last hours or days.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights below. These rights are not absolute and may apply only in certain circumstances.

  • Right to access or know. Request access to the personal information we hold about you.
  • Right to delete. Request that we delete personal information we hold about you.
  • Right to correct. Request that we correct inaccurate personal information.
  • Right to portability. Request a copy of your personal information, or that we transfer it to another service.
  • Right to opt out of sale or sharing for targeted advertising. Direct us not to sell or share your personal information for targeted advertising. Note that we do not sell personal information, and we never share mobile opt-in data for advertising under any circumstances.
  • Right to non-discrimination. We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, contact us using the details at the end of this policy. We may need to verify your identity before processing your request. You may designate an authorized agent to make a request on your behalf, and we will require proof of that authorization.

Managing communication preferences. You can unsubscribe from marketing emails at any time using the link at the bottom of any email. You can stop text messages at any time by replying STOP. If you opt out of marketing, we may still send you messages about your account or your orders.

Retention

We retain your personal information for as long as we need it to provide the Site to you, maintain your account, comply with our legal obligations, resolve disputes, and enforce our agreements. When you ask us to erase your information, we will do so except where we are required or permitted by law to keep it.

Children's Data

The Site is not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, contact us using the details below and we will delete it. We do not knowingly sell or share the personal information of individuals under 16 years of age.

International Transfers

We may transfer, store, and process your personal information outside the country where you live, including in Canada and the United States.

If we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or an equivalent approved by the relevant UK authority, unless the destination country has been determined to provide an adequate level of protection.

Complaints

If you have a complaint about how we process your personal information, contact us using the details below. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

Cookies

A cookie is a small amount of information downloaded to your device when you visit the Site. We use functional, performance, advertising, and social media cookies. Cookies let the Site remember your actions and preferences, so you do not have to re-enter information each time you visit.

Cookies necessary for the store to function

Name

Function

_ab

Access to admin

_secure_session_id

Navigation through the storefront

cart

Shopping cart

cart_sig

Checkout

cart_ts

Checkout

checkout_token

Checkout

secret

Checkout

secure_customer_sig

Customer login

storefront_digest

Customer login

_shopify_u

Updating customer account information

Reporting and analytics cookies

Name

Function

_tracking_consent

Tracking preferences

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics

_shopify_fs

Shopify analytics

_shopify_s

Shopify analytics

_shopify_sa_p

Shopify analytics for marketing and referrals

_shopify_sa_t

Shopify analytics for marketing and referrals

_shopify_y

Shopify analytics

_y

Shopify analytics

Session cookies last until you stop browsing. Persistent cookies last until they expire or are deleted, typically between 30 minutes and two years from the date they are downloaded.

Most browsers accept cookies automatically, but you can block or delete them through your browser settings, usually under "Tools" or "Preferences." Blocking cookies may affect how parts of the Site work. Blocking cookies may not completely prevent information sharing with advertising partners, so to opt out of those uses, follow the instructions in the Advertising and Analytics section above.

Do Not Track

Because there is no consistent industry standard for responding to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page and update the "Last updated" date above.

Contact Us

For questions about our privacy practices, to exercise any of your rights, or to make a complaint, contact us at:

Grayson Threads by Tai Apparel 1229 Harmon Place Minneapolis, MN 55403 United States

Email: hello@taiapparel.com